Welcome to the M4Devs podcast

Marketing for Developers.

Hey, friends. Justin Jackson here. Welcome to the Marketing for Developers podcast. The goal of the show is to publish interviews with builders and marketers who are trying to navigate the challenges of marketing software products and digital products in an AI age.

Artificial intelligence and LLMs have changed a lot. For one, way more people are going to be building apps, going to be building products just because it's so much more accessible with tools like Claude Code. And that just means more competition and that it's harder to stand out. On top of that, AI has also changed how people choose the products that they're going to buy. And so we need a new approach.

The old marketing handbook doesn't work anymore. As a part of this project, you'll also be getting early access to new chapters I write for the marketing for developers book. In the meantime, you can read the original book published in 2015 on marketingfordevelopers.com for free. Alright. That's it for now.

Thanks for listening and for adding this to your podcast player, and you will get notified when I publish the first episode.